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A Pilot Study of Factors Affecting Student Veterans’ College Choice Cover

A Pilot Study of Factors Affecting Student Veterans’ College Choice

Open Access
|Aug 2024

Abstract

This study considered the factors that student veterans considered when making a choice of where to attend higher education. This report is of results from a survey implemented in a nationwide pilot study. Respondents (N = 111) gave greater weight in college choice to items generally associated with college satisfaction, such as cost, program availability, and supports, over “military friendly”-type marketing. This is of significant importance to those practitioners and institutions serving student veterans, as there is great time and financial cost to many of those military-specific marketing surveys and options.

Language: English
Page range: 23 - 33
Submitted on: Feb 26, 2024
Accepted on: Jun 24, 2024
Published on: Aug 13, 2024
Published by: Virginia Tech Publishing
In partnership with: Paradigm Publishing Services

© 2024 Phillip A. Olt, Whitney Whitaker, Seth Kastle, Taylor Kriley, published by Virginia Tech Publishing
This work is licensed under the Creative Commons Attribution 4.0 License.