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Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries Cover

Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries

Economics and Business Review
Volume 4 (2018): Issue 3 (July 2018)
By: Edyta Rudawska,  Ewa Frąckiewicz and  Małgorzata Wiścicka-Fernando  
Open Access
|Jul 2018

Authors

Edyta Rudawska

edyta@rudawska.pl

University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,, Szczecin, Poland

Ewa Frąckiewicz

University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,, Szczecin, Poland

Małgorzata Wiścicka-Fernando

University of Szczecin, Faculty of Economics and Management, Institute of Management and Marketing, Department of Marketing, ul. Mickiewicza,, Szczecin, Poland
DOI: https://doi.org/10.18559/ebr.2018.3.5 | Journal eISSN: 2450-0097 | Journal ISSN: 2392-1641
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Language: English
Page range: 51 - 68
Submitted on: Dec 18, 2017
Accepted on: Apr 24, 2018
Published on: Jul 31, 2018
Published by: Poznań University of Economics and Business Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social and ecological innovation,
marketing strategy,
European countries,
food & drink sector
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Finance,
Mathematics and statistics for economists,
Econometrics

© 2018 Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando, published by Poznań University of Economics and Business Press
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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