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Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries Cover

Socio-Ecological Innovations in Marketing Strategy – A Comparative Analysis Of Companies Operating in Western European Countries and Central-Eastern European Countries

Economics and Business Review
Volume 4 (2018): Issue 3 (July 2018)
By: Edyta Rudawska,  Ewa Frąckiewicz and  Małgorzata Wiścicka-Fernando  
Open Access
|Jul 2018
DOI: https://doi.org/10.18559/ebr.2018.3.5 | Journal eISSN: 2450-0097 | Journal ISSN: 2392-1641
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Language: English
Page range: 51 - 68
Submitted on: Dec 18, 2017
Accepted on: Apr 24, 2018
Published on: Jul 31, 2018
Published by: Poznań University of Economics and Business Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social and ecological innovation,
marketing strategy,
European countries,
food & drink sector
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Finance,
Mathematics and statistics for economists,
Econometrics

© 2018 Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando, published by Poznań University of Economics and Business Press
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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