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Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study Cover

Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

Economics and Business Review
Volume 4 (2018): Issue 3 (July 2018)
By: Filip Grudzewski,  Marcin Awdziej,  Grzegorz Mazurek and  Katarzyna Piotrowska  
Open Access
|Jul 2018

Authors

Filip Grudzewski

gmazurek@kozminski.edu.pl

Koźmiński University, Department of Marketing, ul. Jagiellońska,, Warsaw, Poland

Marcin Awdziej

Koźmiński University, Department of Marketing, ul. Jagiellońska,, Warsaw, Poland

Grzegorz Mazurek

Koźmiński University, Department of Marketing, ul. Jagiellońska,, Warsaw, Poland

Katarzyna Piotrowska

Koźmiński University, Department of Quantitative Methods & Information Technology, ul. Jagiellońska,, Warsaw, Poland
DOI: https://doi.org/10.18559/ebr.2018.3.4 | Journal eISSN: 2450-0097 | Journal ISSN: 2392-1641
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Language: English
Page range: 36 - 50
Submitted on: Dec 18, 2017
Accepted on: Apr 24, 2018
Published on: Jul 31, 2018
Published by: Poznań University of Economics and Business Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
virtual reality,
VR,
technology,
marketing communication,
advertising,
virtualization
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Mathematics and statistics for economists,
Econometrics,
Finance

© 2018 Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska, published by Poznań University of Economics and Business Press
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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