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Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study Cover

Virtual Reality in Marketing Communication – the Impact on the Message, Technology and Offer Perception – Empirical Study

Economics and Business Review
Volume 4 (2018): Issue 3 (July 2018)
By: Filip Grudzewski,  Marcin Awdziej,  Grzegorz Mazurek and  Katarzyna Piotrowska  
Open Access
|Jul 2018
DOI: https://doi.org/10.18559/ebr.2018.3.4 | Journal eISSN: 2450-0097 | Journal ISSN: 2392-1641
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Language: English
Page range: 36 - 50
Submitted on: Dec 18, 2017
Accepted on: Apr 24, 2018
Published on: Jul 31, 2018
Published by: Poznań University of Economics and Business Press
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
virtual reality,
VR,
technology,
marketing communication,
advertising,
virtualization
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Mathematics and statistics for economists,
Econometrics,
Finance

© 2018 Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska, published by Poznań University of Economics and Business Press
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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