
Figure 1
Promotional campaign “DVD. Much more than a movie,” promoted by Univideo (currently: Italian Agency for the Development of Audiovisual Publishing) in 2009.

Figure 2
Some examples of ‘combinatory’ categories (Netflix, desktop interface, November 2024).

Figure 3
Some examples of ‘relational categories’ (Netflix, desktop interface, May 2024).

Figure 4
The collective dimension of ‘relational categories’ (Netflix, desktop interface, May 2024).

Figure 5
AngelMule, ‘General guidelines,’ 2008 (screenshot 2011).

Figure 6
TNT Village, ‘Statute,’ 2013.

Figure 7
Subscribers’ reviews on Netflix (July 2018) and last comments on the informal portal Altadefinizione (March 2024).
