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Transformation of Bulgarian 1990s Print Media Cultures: Technology, Cultural Representations, Piracy, and Identity Formation on a Crossroad between the East and the West Cover

Transformation of Bulgarian 1990s Print Media Cultures: Technology, Cultural Representations, Piracy, and Identity Formation on a Crossroad between the East and the West

Open Access
|Dec 2023

Figures & Tables

Table 1

List of the data sources and volumes analysed in the paper. More information available in section “Aim, Method and Primary Data”.

OutletTime FrameNumber of Volumes Assessed
Cash (Newspaper)199744 volumes (1 – 44)
Trud (Newspaper)199740 volumes (1-40)
Capital (Newspaper)199730 volumes (1-30)
24 Hours (Newspaper)199743 volumes (1 – 43)
Hai Club (Magazine)1996 - 199750 volumes (all volumes for these years available in the national media archive)
Video Hit (Magazine)1993 - 19947 volumes (1 – 7)
7 Days Video and Cinema (Magazine)1993 - 199425 volumes (1 – 25)
Figure 1

A collage made by the author based on advertisements published in magazine Video Hit depicting the atmosphere of Videotekas in the 1990s (volumes 3, 5, and 6, 1993, Photographer: Unknown). Pictures taken from the National Media Archive in St. St. Cyril and Methodius National Library.

Figure 2

Bulgarian Press Digest Service delivered Capital Newspaper, 1997 (February 3-9), 21. Pictures taken from the National Media Archive in St. St. Cyril and Methodius National Library.

Figure 3

Some remnants of the videoteka are visible now through abandoned spaces in the suburbs of the city landscapes. A branch of the former videoteka ‘Alexandra Video Club’ which used to be one of the biggest distribution chains for video cassette rental. The videoteka was located in a small space on the bottom floor of a residential building (using the back exit or a smaller rental space). The picture was taken by the author in the suburbs of Sofia.

Figure 4

An advertisement of ‘Super video cassettes’ and ‘TV repair shop and spare parts’ still remaining on the facade of another residential building. The shop was located on the ground floor of the residential building, now occupied by other small business owner. Both spaces (Figure 3 and 4) represent an example of these small ‘ateliers’ discussed in the article.The picture was taken by the author in the suburbs of Sofia.

Figure 5

Pirated CDs caught on the border pass with Serbia, 24 Hours Newspaper vol. 30, January 31, 1997. Picture taken from the National Media Archive in St. St. Cyril and Methodius National Library.

Figure 6

Police check in one of the CD production facilities in Bulgaria, Capital Newspaper. Picture taken from the National Media Archive in St. St. Cyril and Methodius National Library.

Figure 7

The President Petar Stoyanov in front of the computer screen depicted by Capital Newspaper, March 31 – April 6, 1997. Picture taken from the National Media Archive in St. St. Cyril and Methodius National Library.

Figure 8

The showman Slavi Trifonov posing for an advertisement of the telecommunications provider Mobikom from the 1990s. Screenshot taken by the author.

DOI: https://doi.org/10.18146/tmg.844 | Journal eISSN: 2213-7653
Language: English
Page range: 1 - 33
Published on: Dec 30, 2023
Published by: Sound & Vision
In partnership with: Paradigm Publishing Services

© 2023 Alexandra Martin Brankova, published by Sound & Vision
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 License.