Fig. 1.
Geographical location of Turkey and Aydın province (World Map, accessed on 4 May 2022)
Fig. 2.
Ficus carica var.
Source: Kösoğlu, 2015.
Fig. 3.
Five Stages in Innovation-Decision Process Model
Source: Rogers, 2003.
Fig. 4.
DOI Theory
Source: Roger, 2003.
Fig. 5.
UTAUT model
Source: Venkatesh et al., 2003.
Fig. 6.
Technology Acceptance Model
Source: Davis, 1989.
Fig. 7.
Theory of Planned Behavior
Source: Ajzen, 1991.
Table 1.
Multinomial Logistic Regression Results (Predicting Adoption of TTT)
| Variable | Coefficient (β) | Standard Error (SE) | z-value | p-value |
|---|---|---|---|---|
| Access to services (training, repairing) | 0.85 | 0.25 | 3.40 | 0.0007 |
| Financial support | 1.12 | 0.31 | 3.61 | 0.0003 |
| Farm size | 0.54 | 0.19 | 2.84 | 0.0045 |
| Marketing support | 0.73 | 0.22 | 3.32 | 0.0009 |
| Farm ownership | 0.67 | 0.21 | 3.19 | 0.0014 |
| Age | −0.36 | 0.14 | −2.57 | 0.0102 |