Consumption Preference and Willingness to Pay for Locally Produced Rice in Namibia: Implications for Upscaling Production

Figures & Tables

Groups	Count	Sum	Mean	Variance
Tastic (A)	105	713.8	6.798095238	3.91807326
Irriga (B)	105	582.2	5.544761905	5.38884249
Supa (C)	105	528.8	5.036190476	5.47290842

	Sample of rice type	M ± SD	F-statistic	P-value
Uncooked rice	A (Tastic)	28.68 ±24.42
	B (Irriga)	25.98 ±18.06	5.32	0.0054
	C (Supa)	20.05 ±10.11
Cooked rice	A (Tastic)	25.45 ±18.47
	B (Irriga)	23.70 ±11.11	8.32	0.00037
	C (Supa)	18.03 ±9.56

	Predictor variables	B	Std. Error	Wald	p-value	Exp(B)
Rice B	Intercept	0.291	1.240	0.055	0.814
	smell	–0.076	0.128	0.354	0.552	0.927
	texture	0.020	0.137	0.020	0.887	1.020
	taste	–0.199	0.186	1.141	0.285	0.820
	shape	–0.082	0.184	0.200	0.655	0.921
	stickiness	–0.149	0.162	0.847	0.357	0.862
	swelling capacity	0.256	0.183	1.954	0.162	1.291
	packaging	0.084	0.155	0.297	0.586	1.088
	brand	0.126	0.172	0.531	0.466	1.134
	label	–0.156	0.139	1.267	0.260	0.855
	price	–0.148	0.175	0.716	0.398	0.862
	promotion	0.243	0.143	2.866	0.090	1.275
Rice C	Intercept	2.041	1.172	3.032	0.082
	smell	0.001	0.168	0.000	0.997	1.001
	texture	0.122	0.176	0.479	0.489	1.129
	taste	0.020	0.187	0.012	0.914	1.020
	shape	–0.029	0.215	0.018	0.893	0.971
	stickiness	–0.033	0.191	0.031	0.861	0.967
	swelling capacity	–0.329	0.177	3.472	0.062	0.719
	packaging	–0.165	0.190	0.756	0.385	0.848
	brand	0.106	0.194	0.302	0.582	1.112
	label	0.092	0.180	0.263	0.608	1.096
	price	–0.501	0.209	5.730	0.017	0.606
	promotion	0.329	0.190	2.986	0.084	1.389

	Group1	Group2	Mean diff	p-adj	Lower	Upper	Reject
Uncooked rice	A	B	–2.7007	0.5635	–8.9252	3.5237	False
	A	C	–8.6275	0.0043	–14.9691	–2.2859	True
	B	C	–5.9268	0.0744	–12.2986	0.445	False
Cooked rice	A	B	–1.7445	0.6452	–6.3468	2.8579	False
	A	C	–7.4201	0.0004	–11.9522	–2.8876	True
	B	C	–5.6756	0.0108	–10.2669	–1.0842	True

Variable	Characteristics	Consumer (%) n=105
Gender	female	66.7
Gender	male	33.3
Age	26-35	24.8
	36-45	8.6
	46-55	9.5
	56 and above	1.0
	below 25	56.2
Marital status	divorced	1.0
	married	15.2
	single	83.8
Level of education	none	2.9
	primary	1.0
	secondary	25.7
	tertiary	67.6
	vocational	2.9
Working status	student	63.8
	unemployed	13.3
	working full-time	20.0
	working part-time	2.9
Range of monthly income (N$)	less than 2,500	83.8
	more than 17,500	3.8
	10,001–17,500	3.8
	2,501–10,000	8.6
Rice consumption pattern	2–4 times a month	14.3
	2–4 times a week	36.2
	daily	12.4
	once a month	6.7
	once a week	23.8
	rarely	6.7
Knowledge of any locally produced rice	no	52.4
	yes	47.6