Abstract
There has been much debate around the role of metrics in scholarly communication, with particular focus on the misapplication of journal metrics, such as the impact factor in the assessment of research and researchers. Various initiatives have advocated for a change in this culture, including the Declaration on Research Assessment (DORA), which invites stakeholders throughout the scholarly communication ecosystem to sign up and show their support for practices designed to address the misuse of metrics. This case study provides an overview of the process undertaken by a large academic publisher (Taylor & Francis Group) in signing up to DORA and implementing some of its key practices in the hope that it will provide some guidance to others considering becoming a signatory. Our experience suggests that research, consultation and flexibility are crucial components of the process. Additionally, approaching signing with a project mindset versus a ‘sign and forget’ mentality can help organizations to understand the practical implications of signing, to anticipate and mitigate potential obstacles and to support cultural change.