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Validated Instrument for Insurance Chatbot Acceptance Cover

Validated Instrument for Insurance Chatbot Acceptance

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 48 (2026): Issue 2 (June 2026)
By:  and    
Open Access
|Aug 2026
Authors

Authors

Dana Jašková

dana.jaskova@tnuni.sk

Asst. Prof., Faculty of Social and Economic Relations, A. Dubcek University of Trencin, Trencin, Slovakia

Katarína Kráľová

katarina.kralova@tnuni.sk

Asst. Prof., Faculty of Social and Economic Relations, A. Dubcek University of Trencin, Trencin, Slovakia
DOI: https://doi.org/10.15544/mts.2026.19 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 208 - 217
Submitted on: Jun 1, 2026
Accepted on: Jun 21, 2026
Published on: Aug 27, 2026
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Artificial Intelligence,
Chatbot Acceptance,
Content Validity,
Insurance Sector,
Measurement Instrument,
TAM,
UTAUT
JEL:
C18,
C83,
M15,
G22
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2026 Dana Jašková, Katarína Kráľová, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 48 (2026): Issue 2 (June 2026)
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