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Adaptive Marketing Strategies for Managing Tourism Enterprises within Tourism Clusters Cover

Adaptive Marketing Strategies for Managing Tourism Enterprises within Tourism Clusters

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 48 (2026): Issue 1 (March 2026)
By: ,  ,  ,  ,  ,   and    
Open Access
|May 2026
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DOI: https://doi.org/10.15544/mts.2026.04 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 34 - 43
Submitted on: Nov 10, 2025
Accepted on: Dec 2, 2025
Published on: May 5, 2026
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Adaptive Marketing Strategies,
Tourism Enterprises,
Tourism Clusters,
Management,
Marketing,
Management Tools
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2026 Nataliia Barvinok, Iryna Kyryliuk, Viktoriia Krasnomovets, Oksana Lytvyn, Inna Povorozniuk, Svitlana Podzihun, Liudmyla Neshchadym, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 48 (2026): Issue 1 (March 2026)
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