Adaptive Marketing Strategies for Managing Tourism Enterprises within Tourism Clusters
Authors
Nataliia Barvinok
PhD. Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
Iryna Kyryliuk
Assoc. Prof., Kherson State Agrarian and Economic University, Kropyvnytskyi, Ukraine
Viktoriia Krasnomovets
Assoc. Prof., Bohdan Khmelnytsky National University of Cherkasy, Prague, Czech Republic
Oksana Lytvyn
Assoc. Prof., Kherson State Agrarian and Economic University, Kropyvnytskyi, Ukraine
Inna Povorozniuk
Assoc. Prof., Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
Svitlana Podzihun
Assoc. Prof., Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
Liudmyla Neshchadym
Assoc. Prof., Pavlo Tychyna Uman State Pedagogical University, Uman, Ukraine
Language: English
Page range: 34 - 43
Submitted on: Nov 10, 2025
Accepted on: Dec 2, 2025
Published on: May 5, 2026
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Related subjects:
© 2026 Nataliia Barvinok, Iryna Kyryliuk, Viktoriia Krasnomovets, Oksana Lytvyn, Inna Povorozniuk, Svitlana Podzihun, Liudmyla Neshchadym, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.