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Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere Cover

Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 47 (2025): Issue 4 (December 2025)
By: Volodymyr Dubnytskyi,  Olha Polous,  Hanna Radchenko and  Kateryna Horiunova  
Open Access
|Jan 2026

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DOI: https://doi.org/10.15544/mts.2025.48 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 607 - 620
Submitted on: Sep 18, 2025
|
Accepted on: Oct 27, 2025
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Published on: Jan 20, 2026
Published by: Vytautas Magnus University
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Sales Funnel,
Marketing Communications,
Online Sales,
Digitalisation,
CRM,
Optimisation,
Innovative Marketing Strategies
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2026 Volodymyr Dubnytskyi, Olha Polous, Hanna Radchenko, Kateryna Horiunova, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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