Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere Cover

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Comprehensive Characteristics of the Sales Funnel Levels Transformation Under the Influence of Digital Trends in the Marketing Sphere

Management Theory and Studies for Rural Business and Infrastructure Development

Volume 47 (2025): Issue 4 (December 2025)

By: Volodymyr Dubnytskyi, Olha Polous, Hanna Radchenko and Kateryna Horiunova

Open Access

|Jan 2026

Authors

Volodymyr Dubnytskyi

dub1945@ukr.net

Prof. Alfred Nobel University, Dnipro, Ukraine

Olha Polous

olha.polous@npp.kai.edu.ua

Assoc. Prof., State University “Kyiv Aviation Institute”, Kyiv, Ukraine

Hanna Radchenko

hanna.radchenko@npp.kai.edu.ua

Assoc. Prof., State University “Kyiv Aviation Institute”, Kyiv, Ukraine

Kateryna Horiunova

kateryna.horiunova@vdu.lt

Junior researcher, Vytautas Magnus University, Bioeconomy Research Institute, Kaunas, Lithuania

DOI: https://doi.org/10.15544/mts.2025.48 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760

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Language: English

Page range: 607 - 620

Submitted on: Sep 18, 2025

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Accepted on: Oct 27, 2025

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Published on: Jan 20, 2026

Published by: Vytautas Magnus University

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

Marketing Communications,

Digitalisation,

Innovative Marketing Strategies

Related subjects:

Business and economics,

Business management,

Management, organization, corporate governance,

Business development, change management, cooperation,

Business management, other,

Agribusiness, food industry

© 2026 Volodymyr Dubnytskyi, Olha Polous, Hanna Radchenko, Kateryna Horiunova, published by Vytautas Magnus University
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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