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Comparative Descriptive Analysis of Consumer Perceptions and behavior towards Fast Food Businesses. A Case of Lusaka and Kitwe Districts of Zambia Cover

Comparative Descriptive Analysis of Consumer Perceptions and behavior towards Fast Food Businesses. A Case of Lusaka and Kitwe Districts of Zambia

Management Theory and Studies for Rural Business and Infrastructure Development
Volume 46 (2024): Issue 4 (December 2024)
By: Bravo Muchuu  
Open Access
|Dec 2024

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DOI: https://doi.org/10.15544/mts.2024.52 | Journal eISSN: 2345-0355 | Journal ISSN: 1822-6760
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Language: English
Page range: 570 - 584
Submitted on: Oct 16, 2024
Accepted on: Nov 12, 2024
Published on: Dec 30, 2024
Published by: Vytautas Magnus University, Institute of Foreign Language
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
descriptive analysis,
consumer perception,
consumer behavior,
fast food business,
cross-sectional.
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business development, change management, cooperation,
Business management, other,
Industries,
Agribusiness, food industry

© 2024 Bravo Muchuu, published by Vytautas Magnus University, Institute of Foreign Language
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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