Abstract
The article is devoted to the selection and research of factors for increasing the competitiveness of higher education within the framework of the concept of sustainable development of the state. The theoretical and methodological basis of this research is the fundamental provisions of management, social sciences, economic theory, as well as a wide range of general scientific and special research methods, including the system method, the method of analysis and synthesis, the method of induction and deduction, the graphic method, and others. It has been proven that one of the essential problems of the higher education system in the context of ensuring sustainable development at the stage of its transformation is increasing competitiveness. The study of this definition made it possible to reflect the view on its understanding and revealed the dependence of this category on many factors, such as: political, socio-economic, socio-cultural, demographic, normative-legal and innovative-technological, which act in a complex manner, exerting a systemic influence.