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Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables Cover

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Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables

Zagreb International Review of Economics and Business

Volume 20 (2017): Issue 2 (November 2017)

By: Goran Vlašić and Emanuel Tutek

Open Access

|Nov 2017

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DOI: https://doi.org/10.1515/zireb-2017-0013 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609

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Language: English

Page range: 1 - 10

Published on: Nov 30, 2017

Published by: University of Zagreb, Faculty of Economics & Business

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

customer centricity,

marketing capabilities,

department integration

Related subjects:

Business and economics,

Political economics,

Macroeconomics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance

© 2017 Goran Vlašić, Emanuel Tutek, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 20 (2017): Issue 2 (November 2017)