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Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables Cover

Drivers of Customer Centricity: Role of Environmental-level, Organization-level and Department-level Variables

Zagreb International Review of Economics and Business
Volume 20 (2017): Issue 2 (November 2017)
By: Goran Vlašić and  Emanuel Tutek  
Open Access
|Nov 2017

Authors

Goran Vlašić

Faculty of Economics and Business Zagreb, University of Zagreb,, Zagreb, Croatia

Emanuel Tutek

Faculty of Economics and Business Zagreb, University of Zagreb,, Zagreb, Croatia
DOI: https://doi.org/10.1515/zireb-2017-0013 | Journal eISSN: 1849-1162 | Journal ISSN: 1331-5609
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Language: English
Page range: 1 - 10
Published on: Nov 30, 2017
Published by: University of Zagreb, Faculty of Economics & Business
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
customer centricity,
marketing capabilities,
department integration
Related subjects:
Business and economics,
Political economics,
Macroeconomics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance

© 2017 Goran Vlašić, Emanuel Tutek, published by University of Zagreb, Faculty of Economics & Business
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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