References
- 1. Legislation
- The Directive (EU) 2015/2436 of the European Parliament and of The Council of 16 December 2015 to approximate the laws of the Member States relating to trade marks.
- Directive 2008/95/EC of the European Parliament and of the Council of 22 October 2008 to approximate the laws of the Member States relating to trade marks (Codified version) (Text with EEA relevance).
- Lanham Act.
- U.S. Constitution, Art 1., § 8, cl. 8.2. Case law
- Case- 273/00 Sieckmann v Deutsches Patent-und Markenamt [2002] ECR I-11737.
- Case R 781/1999-4.
- Case T-305/04 (CFI (Third Chamber) 27 October 2005).
- Edgar Rice Burroughs Inc. v OHIM; Case R708/2006-4.
- Eli Lilly & Co's Community Trade Mark Application, Case R 120/2001-2.
- In re Clarke 17 U.S.P.Q. 2d (BNA) 1238 (T.T.A.B. 1990).
- In re N.V. Organon, Serial No. 76467774.
- New York Pizzeria, Inc. v Syal et al, No. 3:2013cv00335.
- No. C-273/00, November 6, 2001.
- Qualitex Co. v Jacobson Products Co., 514 U.S. 159 (1995) 162.
- 3. Papers
- Arvidsson A, ‘Brand Value’ (2006) 13 Brand Management 188.10.1057/palgrave.bm.2540261
- Beebe B, (2005) Search and Persuasion in Trademark Law (2005) 103 Michigan Law Review 2030.
- Bradford KD & Desrochers DM, ‘The use of scents to influence consumers: The sense of using scents to make cents’ (2009) 90 Journal of Business Ethics 141-153.10.1007/s10551-010-0377-5
- Brown R jr, ‘Advertising and the Public Interest: Legal Protection of Trade Symbols’ (1948) 57 Yale Law Journal 1182.10.2307/793310
- Daniel L, (2012) ‘Distinctive sounds like the MGM lion's roar protected by law’ (2012) Montreal Gazette (10 February 2012).
- Davies BJ, Kooijman D & Ward P, ‘The Sweet Smell of Success: Olfaction in Retailing’ (2003) 611 Journal of Marketing Management, 622-623.10.1362/026725703322189977
- Mezulanik E, ‘The Status of Scents as Trademarks: An International Perspective’ (2012) IntaBulletin (1 January 2012).
- Friedmann D, ‘EU Opens Door for Sound Marks: Will Scent Marks Follow?’ (2015) 10.12 Journal of Intellectual Property Law & Practice 931, 931-939.10.1093/jiplp/jpv174
- Garlin FV & Owen K, ‘Setting the tone with a tune: a meta-analytic review of the effects of background music in retail settings’ (2006) 59 Journal of Business Research 755-764.10.1016/j.jbusres.2006.01.013
- Girard M, Girard A, Suppin A-C, Bartsch S, ‘The Scentscape: An Integrative Framework Describing Scents in Servicescapes’ (2016) 9 Journal of Business Market Management, 597-622.
- Hirsch AR, ‘Effects of ambient odors on slot-machine usage in a Las Vegas casino’ (1995) 12 Psychology and Marketing 585-594.10.1002/mar.4220120703
- Hultén B, ‘Sensory marketing: the multi-sensory brand-experience concept’ (2011) 23.1 European Business Review 256 - 273.10.1108/09555341111130245
- Karapapa S, ‘Registering Scents as Community Trademarks’ (2010) 100.6 The Trademark Reporter 1335-1359, 1336.
- Krishna A, Lwin MO & Morrin M, ‘Product scent and memory’ (2010) 37.1 Journal of Consumer Research 57.
- Lince T, ‘Taste trademarks set to remain on the shelf (2014) World Trademark Review (07.11.2014).
- Lindstroem M, Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound (Free Press 2005).10.1108/sd.2006.05622bae.001
- Lwin MO & Morrin M, ‘Scenting movie theatre commercials: The impact of scent and pictures on brand evaluations and ad recall: Scented cinema ads’ (2012) 11 Journal of Consumer Behaviour 264-272.10.1002/cb.1368
- Mackie V, ‘Scent Marks. The Future of Canadian Trade-Mark Law’ (2004/2005) Intellectual Property Journal 417, 438.
- Peck J & Wiggins J, ‘It just feels good: customers’ affective response to touch and its influence on persuasion’ (2006) 70 Journal of Marketing 56-69.10.1509/jmkg.70.4.56
- Rimkute J, Moraes C & Ferreira C, The effects of scent on consumer behaviour (2016) 40 International Journal of Consumer Studies 33.10.1111/ijcs.12206
- Stoakes C, Commercial Awareness (Christopher Stoakes Ltd 2014) 7.
- Byron E, ‘The Search for Sweet Sounds That Sell’ The Wall Street Journal (24 October 2012).
- Caula R, ‘Scent capturing postcard printer for Sony by Li jingxuan’ (2012).
- Gershmann J, ‘Eau de Fracking? Companies Try to Trademark Scents’ The Wall Street Journal (14 April 2015).
- McLaughlin J, ‘What is brand, anyway?’ Forbes (2011).
- Rivkin M, Immersive Brand Experiences (2015).
- ‘Smell, Sound and Taste - Getting a Sense of Non-Traditional Marks’
- WIPO Magazine (February 2002).
- ‘The Science of Sensory Marketing’ Harvard Business Review (March 2015).
- ‘The smell of commerce: How companies use scents to sell their products’ Independent (15 August 2011).
- Süskind P, Perfume: The Story of a Murderer (1985).
- Wassom B, ‘A Distinctive Touch: Augmented Textures and Haptic Trademarks’ (2011)
- Zaitseva A, ‘Challenging Aspects of Protecting of Non-Traditional Trademarks: The Five Senses and Trademarks’ (IPWatchdog, 02.03.2017).
- Barron A, ‘LL4BR: Branding and Trademarks’ seminars’, The London School of Economics and Political Science (2016-2017).