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Individual Consequences of Internal Marketing Cover

Individual Consequences of Internal Marketing

Studia Universitatis „Vasile Goldis” Arad – Economics Series
Volume 25 (2015): Issue 2 (July 2015)
By: Remus Ionut Naghi and  Gheorghe Preda  
Open Access
|Jul 2015

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DOI: https://doi.org/10.1515/sues-2015-0011 | Journal eISSN: 2285-3065 | Journal ISSN: 1584-2339
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Language: English
Page range: 35 - 53
Submitted on: Apr 1, 2015
Accepted on: Jun 1, 2015
Published on: Jul 29, 2015
Published by: Vasile Goldis Western University of Arad
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
internal marketing,
organizational commitment,
employee satisfaction,
organizational citizenship behavior
Related subjects:
Business and economics,
Political economics,
Economic policy,
Business management,
Financial reporting, group accounting, accounting and balancing,
Marketing, sales, customer relations,
Industries,
Banks, financial service provider, insurers

© 2015 Remus Ionut Naghi, Gheorghe Preda, published by Vasile Goldis Western University of Arad
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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