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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products Cover

Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Studia Universitatis Babes-Bolyai Oeconomica
Volume 62 (2017): Issue 3 (December 2017)
By: Besnik Fetai,  Nora Sadiku-Dushi and  Raman Ismaili  
Open Access
|Jan 2018
DOI: https://doi.org/10.1515/subboec-2017-0012 | Journal eISSN: 2065-9644
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Language: English
Page range: 33 - 46
Published on: Jan 19, 2018
Published by: Babeș-Bolyai University
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
extrinsic cues,
brand,
country of origin,
price
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Marketing, sales, customer relations,
Business management, other

© 2018 Besnik Fetai, Nora Sadiku-Dushi, Raman Ismaili, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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