Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products Cover

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Measuring the Impact of Extrinsic Cues on Consumers’ Purchasing Decision for Food Products

Studia Universitatis Babes-Bolyai Oeconomica

Volume 62 (2017): Issue 3 (December 2017)

By: Besnik Fetai, Nora Sadiku-Dushi and Raman Ismaili

Open Access

|Jan 2018

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DOI: https://doi.org/10.1515/subboec-2017-0012 | Journal eISSN: 2065-9644

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Language: English

Page range: 33 - 46

Published on: Jan 19, 2018

Published by: Babeș-Bolyai University

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

extrinsic cues,

country of origin,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Marketing, sales, customer relations,

Business management, other

© 2018 Besnik Fetai, Nora Sadiku-Dushi, Raman Ismaili, published by Babeș-Bolyai University
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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