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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail Cover

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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Studies in Business and Economics

Volume 12 (2017): Issue 3 (December 2017)

By: Dan-Cristian Dabija, Juraj Chebeň and Drahoslav Lančarič

Open Access

|Mar 2018

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DOI: https://doi.org/10.1515/sbe-2017-0034 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120

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Language: English

Page range: 27 - 42

Published on: Mar 1, 2018

Published by: Lucian Blaga University of Sibiu

In partnership with: Paradigm Publishing Services

Publication frequency: 3 issues per year

Keywords:

Green marketing,

consumer purchase behavior,

Consumer generations,

Environmental friendly products,

cross-country analysis,

footwear and sportswear retail

Related subjects:

Business and economics,

Business management,

Management accounting, financial controlling, cost calculation, investment,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2018 Dan-Cristian Dabija, Juraj Chebeň, Drahoslav Lančarič, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 12 (2017): Issue 3 (December 2017)

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