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Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail Cover

Cross-Cultural Investigation of Consumers’ Generations Attitudes Towards Purchase of Environmentally Friendly Products in Apparel Retail

Studies in Business and Economics
Volume 12 (2017): Issue 3 (December 2017)
By: Dan-Cristian Dabija,  Juraj Chebeň and  Drahoslav Lančarič  
Open Access
|Mar 2018

Authors

Dan-Cristian Dabija

Babeș-Bolyai University Cluj-Napoca,, Cluj-Napoca, Romania

Juraj Chebeň

Academy of Media Studies Bratislava,, Bratislava, Slovakia

Drahoslav Lančarič

Slovak University of Agriculture Nitra,, Nitra, Slovakia
DOI: https://doi.org/10.1515/sbe-2017-0034 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 27 - 42
Published on: Mar 1, 2018
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year
Keywords:
Green marketing,
consumer purchase behavior,
Consumer generations,
Environmental friendly products,
cross-country analysis,
apparel,
footwear and sportswear retail
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2018 Dan-Cristian Dabija, Juraj Chebeň, Drahoslav Lančarič, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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