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Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail Cover

Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

Open Access
|Nov 2016

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DOI: https://doi.org/10.1515/sbe-2016-0022 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
Language: English
Page range: 68 - 78
Published on: Nov 19, 2016
In partnership with: Paradigm Publishing Services
Publication frequency: 3 issues per year

© 2016 Iliuta Costel Negricea, Tudor Edu, Laura Balan, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.