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Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail Cover

Uncovering Market Positioning Coordinates Using In-Depth Interviews. Evidence from the Romanian Modern Retail

Studies in Business and Economics
Volume 11 (2016): Issue 2 (August 2016)
By: ,   and    
Open Access
|Nov 2016
Authors

Authors

Iliuta Costel Negricea

Romania

Tudor Edu

Romania

Laura Balan

United Kingdom of Great Britain and Northern Ireland
DOI: https://doi.org/10.1515/sbe-2016-0022 | Journal eISSN: 2344-5416 | Journal ISSN: 1842-4120
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Language: English
Page range: 68 - 78
Published on: Nov 19, 2016
Published by: Lucian Blaga University of Sibiu
In partnership with: Paradigm Publishing Services
Keywords:
market positioning,
in-depth interview,
modern retail,
Romania
Related subjects:
Business and economics,
Business management,
Management accounting, financial controlling, cost calculation, investment,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2016 Iliuta Costel Negricea, Tudor Edu, Laura Balan, published by Lucian Blaga University of Sibiu
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 11 (2016): Issue 2 (August 2016)
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