Advertising Message Customisation/Standardisation And Corporate And Consumer Culture

Sanda Ligia Cristea

doi:10.1515/rjes-2015-0007

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Advertising Message Customisation/Standardisation And Corporate And Consumer Culture

Romanian Journal of English Studies

Volume 12 (2015): Issue 1 (November 2015)

By: Sanda Ligia Cristea

Open Access

|Nov 2015

Abstract

Advertising translators should be familiarised with the cultural conventions in the target market so that they can re-create the message conveyed in ads. However, advertising message adaptation depends not only on the customer profile but also on corporate culture. The paper focuses on the correlation between these elements and the linguistic choices made by some copywriters.

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Articles in this issue

DOI: https://doi.org/10.1515/rjes-2015-0007 | Journal eISSN: 2286-0428 | Journal ISSN: 1584-3734

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Language: English

Page range: 50 - 57

Published on: Nov 27, 2015

Published by: West University of Timisoara

In partnership with: Paradigm Publishing Services

Publication frequency: 1 issue per year

Keywords:

culture,

Related subjects:

Linguistics and semiotics,

Theoretical frameworks and disciplines,

Linguistics, other,

Germanic languages,

English

© 2015 Sanda Ligia Cristea, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2015): Issue 1 (November 2015)