Advertising Message Customisation/Standardisation And Corporate And Consumer Culture
Abstract
Advertising translators should be familiarised with the cultural conventions in the target market so that they can re-create the message conveyed in ads. However, advertising message adaptation depends not only on the customer profile but also on corporate culture. The paper focuses on the correlation between these elements and the linguistic choices made by some copywriters.
Language: English
Page range: 50 - 57
Published on: Nov 27, 2015
Published by: West University of Timisoara
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year
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© 2015 Sanda Ligia Cristea, published by West University of Timisoara
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.