Destination Choice In German Winter Sport Tourism: Empirical Findings

Introduction. Despite the fact that sport tourism plays an important role in upland destinations, as a field of research it is still characterised by a knowledge deficit.

Material and methods. Active winter sport tourists at two upland destinations were compared in terms of socio-demographic variables, the importance of destination choice criteria, and travel behaviour in order to give recommendations to destination management organisations.

Conclusions. There were significant differences between tourists at the two destinations. Consequently, advantages may be gained from the development of destination-specific marketing strategies.