References
- Acatrinei, M., Gorun, A. and Marcu, N. (2013). A DCC-GARCH model to estimate the risk to the capital market in Romania. Romanian Journal of Economic Forecasting, 1, 136-148.
- Balabanis, G., and Diamantopoulo, s A. (2004). Domestic country bias, country-of-origin effects, and consumer ethnocentrism: a multidimensional unfolding approach. J Acad Mark Sci 2004, 32(1), 80–95.
- Carducci, B. (2009). The Psychology of Personality: Viewpoints, Research, and Applications. John Wiley & Sons, Ltd., Publication.
- De Mooij, M. (2004). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Thousand Oaks, CA: Sage Publications.
- DIMA, A.M., HADAD, S., & CANTARAGIU, R. (2016). A conceptual analysis of business-university knowledge transfers in the energy field. ENERGY, CLIMATE CHANGE AND SUSTAINABILITY, 201-207.
- Durvasula, S., Andrews, C. J. and Netemeyer, R. G. (1997). A cross-cultural comparison of consumer ethnocentrism in the United States and Russia. Journal of International Consumer Marketing, 9(4), 73–84.
- Ger, G. (1999). Localizing in the Global Village: Local Firms Competing in Global Markets. California Management Review, 41 (4), 64-83.
- Ger, G. and Belk, R.W. (1996b). I'd Like to Buy the World a Coke: Consumptionscapes of the ‘Less Affluent World. Journal of Consumer Policy, 19 (September), 271-304.
- Girboveanu, S.-R., Craciun, L. and Meghisan, G.-M. (2012). The role of advertising in the purchase decision process. Analele Universitatii din Oradea, Stiinte Economice, TOM XVII, 897-902.
- Golu, M. (2002). Bazele psihologiei generale. Bucureşti: Editura Universitară.
- Good, L.K. and Huddleston, P. (1995). Ethnocentrism and the eastern European consumer: are feelings and intentions related? International Marketing Review 12, 35-48.
- Grapard, U. (1997). Theoretical issues of gender in the transition from socialist regimes. Journal of Economic Issues, 31(3), 665–85.
- Greenberg E. H. and Weber K. (2008). Generation We: How Millennial Youth Are Taking Over America and Changing Our World Forever. Emeryville: Pachatusan.
- Hobart, J.W., and Sendek, H. (2016). Generaţia Mileniului 3 şi evoluţia leadershipului. Bucureşti : Editura BMI.
- Howe, N. and Strauss, W., (2009). Millennials Rising: The Next Great Generation. New York: Knopf Doubleday Publishing Group.
- Janga, J., Kimb, W. and Bonnc, M., (2011). Generation Y consumers’ selection attributes and behavioral intentions concerning green restaurants. Published in the International Journal of Hospitality Management 30 (2011), 803–811 Contents.
- Javalgi, R.G., Khare, V.P., Gross, A.C. and Scherer, R.F. (2005). An application of the consumer ethnocentrism model to French consumers. International Business Review, Vol. 14, pp. 325-44.
- Jeannet, J-P. and Hennesy, H.D. (1995). Global Marketing Strategies. 3rd ed., Houghton Mifflin, Boston, MA.
- Marcu, N., Meghisan, G.-M. and Ciobanu, M.C. (2015). Research on Romanian Labour Market Dynamics. Rev. Chim., 66(9), 1540-1544.
- Meghisan, G.-M. (2015). Cultural influences on pre-pay mobile telecommunications services users. Management & Marketing Journal, XIII (1), 1-7.
- Miron, D., Dima, A. M., & Vasilache, S. (2009). Indexes of Regional Economic Growth in Post-Accession Romania. Romanian Journal of Economic Forecasting, 11(3), 138-152.
- Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of Retailing and Consumer Services 20 (2013) 189–199.
- Pînzaru, F. E., Vatmanescu, M., Mitan A. and Săvulescu, R. (2016). Millennials at Work: Investigating the Specificity of Generation Y versus Other Generations. Article published in MANAGEMENT DYNAMICS IN THE KNOWLEDGE ECONOMY · January 2016.
- Saunders, M., Lewis, P. and Thornhill, A. (2012). Research Methods for Business Students. 6th edition, Pearson Education Limited.
- Sharma, S., Shimp, T.A. and Shin, J. (1995). Consumer ethnocentrism: a test of antecedents and moderators. Journal of Academy of Marketing Science.
- Shimp, T. A. and Sharma, S. (1987). Consumer ethnocentrism validation of the CETSCALE construction and validation of the CETSCALE. Journal of Marketing Research, VVIV, (August), 280-289.
- Stancu, I. and Meghisan, G.-M. (2012). Marketing study regarding the consumers behavior towards the Auchan hypermarkets from Romania. Procedia Economics and Finance, 3, 502-508.
- Shankarmahesh, M. (2006). Consumer ethnocentrism: An integrative review of its antecedents and consequences. International Marketing Review, 23(2), 146–172.
- Vida, I. and Fairhurst, A. (1999). Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries. The International Review of Retail, Distribution and Consumer Research, 9(4), 321-337.