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Millennials between consumer ethnocentrism and attitudes towards local campaigns Cover

Millennials between consumer ethnocentrism and attitudes towards local campaigns

Proceedings of the International Conference on Business Excellence
Volume 11 (2017): Issue 1 (July 2017)
By: Stere Stamule and  Steluța Todea  
Open Access
|Aug 2017

Authors

Stere Stamule

stere.stamule@mk.ase.ro

The Bucharest University of Economics Studies, Bucharest, Romania

Steluța Todea

DOI: https://doi.org/10.1515/picbe-2017-0076 | Journal eISSN: 2558-9652
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Language: English
Page range: 720 - 729
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
consumer ethnocentrism,
buying attitudes,
Millennials,
Generation Y,
Romanian-made products
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2017 Stere Stamule, Steluța Todea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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