Millennials between consumer ethnocentrism and attitudes towards local campaigns
By: Stere Stamule and Steluța Todea
Authors
Stere Stamule
The Bucharest University of Economics Studies, Bucharest, Romania
Steluța Todea
DOI: https://doi.org/10.1515/picbe-2017-0076 | Journal eISSN: 2558-9652
Language: English
Page range: 720 - 729
Published on: Aug 26, 2017
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
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© 2017 Stere Stamule, Steluța Todea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.