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Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers? Cover

Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?

Open Access
|Dec 2016

References

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DOI: https://doi.org/10.1515/pcssr-2016-0026 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 33 - 40
Submitted on: Sep 6, 2016
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Accepted on: Nov 14, 2016
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Published on: Dec 1, 2016
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open

© 2016 Monika Piątkowska, Sylwia Gocłowska, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.