Does Sport Event Involvement Influence Brand Recognition of Official Sponsors and Ambush Marketers?
By: Monika Piątkowska and Sylwia Gocłowska
Language: English
Page range: 33 - 40
Submitted on: Sep 6, 2016
Accepted on: Nov 14, 2016
Published on: Dec 1, 2016
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2016 Monika Piątkowska, Sylwia Gocłowska, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.