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Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review Cover

Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review

Organizacija
Volume 48 (2015): Issue 4 (December 2015)
By: Marjeta Marolt,  Andreja Pucihar and  Hans-Dieter Zimmermann  
Open Access
|Dec 2015

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DOI: https://doi.org/10.1515/orga-2015-0022 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 260 - 271
Submitted on: Sep 9, 2015
Accepted on: Oct 21, 2015
Published on: Dec 5, 2015
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
social CRM,
extent of adoption,
factors,
performance outcomes
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2015 Marjeta Marolt, Andreja Pucihar, Hans-Dieter Zimmermann, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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