Social CRM Adoption and its Impact on Performance Outcomes: a Literature Review
Language: English
Page range: 260 - 271
Submitted on: Sep 9, 2015
Accepted on: Oct 21, 2015
Published on: Dec 5, 2015
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
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© 2015 Marjeta Marolt, Andreja Pucihar, Hans-Dieter Zimmermann, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.