What Is the Strategic Role of Online Newspapers?

Krumsvik, Arne H.

doi:10.1515/nor-2017-0243

Abstract

The newspapers are in a pressed situation of circulation decline. This is partly a consequence of increased Internet usage, a development the papers themselves have helped push forward. This survey reveals that Norwegian newspapers executives do not approve fully of their own organizations’ online activities, and explores their rationale for online publishing: Is it marketing of the print product, the development of new business, or are the newspapers still in an explorative mode?

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What Is the Strategic Role of Online Newspapers?

Abstract

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