Have a personal or library account? Click to login
Popularizing the Internet Cover
By: Per Hetland  
Open Access
|Oct 2015

Abstract

In popular science and technology writing, “boosterism” is prominent. Writers overwhelmingly describe science and technology in enthusiastic terms, thereby promoting the deficit or Public Appreciation of Science and Technology model (PAST). A crucial aspect of the PAST model is its pro-innovation bias: writers enroll chaperones in the texts, such as spokespersons, users, celebrities, witnesses, experts, and authorities, to support their claims. Both “boosterism” and pro-innovation bias constrain the public’s critical understanding of science and technology. This study includes a detailed exploration of pro-innovation bias in the popularization of the Internet in the Norwegian press and how journalists use chaperones to support their claims. The author demonstrates that, in popularizing the Internet, pro-innovation bias manifests several other biases, such as individual-praise, pro-technology, individual-blame, technology-blame, and source biases.

DOI: https://doi.org/10.1515/nor-2015-0023 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 157 - 171
Published on: Oct 29, 2015
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2015 Per Hetland, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.