Abstract
This article presents a quantitative and comparative content analysis of four Norwegian regional newspapers owned by the Schibsted Media Group. The aim of the analysis is to establish levels of localism in the online and printed editions of the newspapers and to discuss the relation between the local, regional, metropolitan and national news levels on two publishing platforms. Results show that the local profile is increasingly becoming the defining feature of these regional newspapers, even more so online than in print. As the analysis shows an increase in the amount of everyday life-related stories in the local news content, this study finds that Norwegian regional newspapers are moving towards a more metropolitan profile.