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The Interplay of Religious Symbols and Cultural Values Theory in Advertising Cover

The Interplay of Religious Symbols and Cultural Values Theory in Advertising

Management of Organizations: Systematic Research
Volume 81 (2019): Issue 1 (June 2019)
By: Rima Žitkienė and  Gintarė Kriaučiūnaitė-Lazauskienė  
Open Access
|Oct 2019

Authors

Rima Žitkienė

rizit3@mruni.eu

Faculty of Economics and Business, Mykolas Romeris University, Vilnius

Gintarė Kriaučiūnaitė-Lazauskienė

g.kriauciunaite@mruni.eu

Faculty of Economics and Business, Mykolas Romeris University, Vilnius
DOI: https://doi.org/10.1515/mosr-2019-0008 | Journal eISSN: 2335-8750 | Journal ISSN: 1392-1142
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Language: English
Page range: 119 - 137
Submitted on: May 10, 2019
|
Accepted on: Aug 10, 2019
|
Published on: Oct 30, 2019
Published by: Vytautas Magnus University, Faculty of Economics and Management
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
religious symbols,
consumerism,
advertising,
branding,
cultural values
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Human resources, labor practice, job and career

© 2019 Rima Žitkienė, Gintarė Kriaučiūnaitė-Lazauskienė, published by Vytautas Magnus University, Faculty of Economics and Management
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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