Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process

Management & Marketing

Volume 18 (2023): Issue 2 (June 2023)

By:

Olga V. Novoselova, Judit Simon, Ildikó Kemény, Kai Zhu, Katalin Csobán, Andrej Balogh and Lóránt Dénes Dávid

Open Access

|Jun 2023

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DOI: https://doi.org/10.1515/mmcks-2023-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 145 - 171

Published on: Jun 28, 2023

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 times per year

Keywords:

news credibility,

valenced frames,

country brand equity,

cognitive image,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2023 Olga V. Novoselova, Judit Simon, Ildikó Kemény, Kai Zhu, Katalin Csobán, Andrej Balogh, Lóránt Dénes Dávid, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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