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Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process Cover

Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process

Management & Marketing
Volume 18 (2023): Issue 2 (June 2023)
By: Olga V. Novoselova,  Judit Simon,  Ildikó Kemény,  Kai Zhu,  Katalin Csobán,  Andrej Balogh and  Lóránt Dénes Dávid  
Open Access
|Jun 2023

Authors

Olga V. Novoselova

novoselova.olga@uni-corvinus.hu

Corvinus University of Budapest, Budapest, Hungary

Judit Simon

judit.simon@uni-corvinus.hu

Corvinus University of Budapest, Budapest, Hungary

Ildikó Kemény

ildiko.kemeny@uni-corvinus.hu

Corvinus University of Budapest, Budapest, Hungary

Kai Zhu

hizhukai@163.com

Hubei University, Wuhan, China

Katalin Csobán

vargane.csoban.katalin@econ.unideb.hu

University of Debrecen, Debrecen, Hungary

Andrej Balogh

andrej.balogh@gmail.com

Hungarian University of Agriculture and Life Sciences, Godollo, Hungary

Lóránt Dénes Dávid

dr.david.lorant@gmail.com

Hungarian University of Agriculture and Life Sciences, Godollo, Hungary John von Neumann University, Kecskemet, Hungary
DOI: https://doi.org/10.1515/mmcks-2023-0009 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 145 - 171
Published on: Jun 28, 2023
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
news credibility,
valenced frames,
fake news,
country brand equity,
frame effect,
cognitive image,
China
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2023 Olga V. Novoselova, Judit Simon, Ildikó Kemény, Kai Zhu, Katalin Csobán, Andrej Balogh, Lóránt Dénes Dávid, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution 4.0 License.

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