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The adverse effects of inferior innovations Cover

The adverse effects of inferior innovations

Management & Marketing
Volume 12 (2017): Issue 3 (September 2017)
By: Joseph W. Chang and  D. Steven White  
Open Access
|Oct 2017

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DOI: https://doi.org/10.1515/mmcks-2017-0022 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 361 - 375
Published on: Oct 23, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
brand innovability,
brand quality,
brand innovativeness,
extension innovativeness,
cue-diagnosticity,
adverse effect,
brand extension
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Joseph W. Chang, D. Steven White, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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