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The adverse effects of inferior innovations Cover

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The adverse effects of inferior innovations

Management & Marketing

Volume 12 (2017): Issue 3 (September 2017)

By: Joseph W. Chang and D. Steven White

Open Access

|Oct 2017

Authors

Joseph W. Chang

joseph.chang@umassd.edu

University of Massachusetts, Dartmouth, United States of America

D. Steven White

University of Massachusetts, Dartmouth, United States of America

Articles in this issue

DOI: https://doi.org/10.1515/mmcks-2017-0022 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206

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Language: English

Page range: 361 - 375

Published online: Oct 23, 2017

Published in print: Sep 1, 2017

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Keywords:

brand innovability,

brand innovativeness,

extension innovativeness,

cue-diagnosticity,

adverse effect,

brand extension

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2017 Joseph W. Chang, D. Steven White, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 3 (September 2017)

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