References
- 9am, (2007), “Fabulospirit - 5.000.000 de euro”. Retrieved from www.9am.ro/stirirevista-presei/Actualitate/56321/Fabulospirit-5-000-000-deeuro.html#ixzz3yWQEZolL.
- Amin, A. and Thrift, N. (1994), Living in the global. Oxford, Oxford University Press.
- Andrei, A. (2016), “Impact of nation branding campaigns on country image: Germany vs. Brazil”, Cactus Tourism Journal, Vol. 14, No. 2, 2016, pp. 25-32.
- Anholt, S. (2007). Competitive identity, New York: Palgrave Macmillan.
- Anholt, S. (2009), “The media and national image”, Place Branding and Public Diplomacy, Vol. 5, No. 3, pp. 169-179.
- Anholt, S. (2010). Places: Identity, image, and reputation. New York: Palgrave Macmillan.
- Aronczyk, M. (2013). Branding the nation – The global business of national identity, New York: Oxford University Press;
- Capital (2004), “Romania, “mereu surprinzatoare” cand isi liciteaza imaginea”, Retrieved from www.capital.ro/romania-mereu-surprinzatoare-cand-isiliciteaza-imaginea-16023.html.
- Diaconescu, M., Nicolescu, L. and Panzaru, F. (2007), “Romania within the EU: opportunities, requirements and perspectives”, Sibiu Conference Proceedings, Vol. 1, 2007, pp. 135-141;
- Dinnie, K. (2008). Nation branding: Concepts, issues, practice. Oxford: Elsevier.
- Dolea, A. and Tarus, A. (2009). Branding Romania. Cum (ne)promovam imaginea de tara. Bucuresti, Curtea Veche.
- Dolea, A. (2015). Twenty years of (re)branding post-communist Romania, Iasi, Institutul European.
- Expres Magazin (2010). Frunza din brandul de ţară poate fi cumpărată de pe internet cu 250 de euro. „Grădina” Elenei Udrea costă însă 75 de milioane de euro. De la Shanghai, Udrea se ceartă cu ziariştii. Retrieved from www.expresmagazin.ro/frunza-din-brandul-de-ar-poate-fi-cumprat-de-pe-internet-cu-250-de-euro-aezgrdinaae%C2%9D-elenei-udrea-cost-ns-75-demilioane-de-euro-de-la-shanghai.
- Gandul, (2007). Wally Olins ar accepta sa construiasca “brandul de tara” pentru Romania. Retrieved from http://www.gandul.info/magazin/wally-olins-araccepta-sa-construiasca-quot-brandul-de-tara-quot-pentru-romania-280392.
- Howard, J. and Sheth, J.N. (1968), Theory of buyer behavior, New York: J. Wiley & Sons.
- Institutul National de Statistica, INSSE (2017). Retrieved from www.insse.ro.
- Lovell, N. (1998). Introduction: belonging in need of emplacement?, London, Routledge.
- Lustig, M.W. and Koester, J. (1999), Intercultural competence: Interpersonal communication across culture, Longman: New York.
- Kaneva, N. (2012). Branding post-Communists nations. New York: Routledge.
- Kaneva, N. and Popescu, D. (2011). National identity lite: Nation branding in post-communist Romania and Bulgaria. INTERNATIONAL journal of CULTURAL studies, Vol. 14, No. 2, pp.191-207.
- Lupan, M. (2009). Globalizarea economiei. Retrieved from www.seap.usv.ro/~ro/cursuri/ECTS/ECTS_GE.pdf.
- Meyer, B. and Gerschiere, P. (1999). Globalization and identity: Dialects of flow and closure, Oxford, Blackwell.
- Nicolescu, L., Cojanu, V., Popescu, A. and Drǎghici, A. (2007), Developing country branding: a key factor for international competitiveness, Bucharest, Editura SNSPA, pp. 285-291.
- Nicolescu, N. (2008), Imaginea României sub lupă! Branding şi rebranding de ţară, Bucuresti, Editura ASE.
- Nicolescu, N., Paun, C., Popescu, A.I., Draghici, A. and Pinzaru, F. (2007), “National identity an essential element for country branding. The case of Romania”, Review of Management and Economical Engineering, Vol. 6, No. 6, pp. 78-83.
- Nicolescu, N., Paun, C., Popescu, A. and Draghici, A. (2008), “Romania trying to be an European brand”, Management & Marketing. Challenges for the Knowledge Society, Vol. 3, No. 1, pp. 61-72.
- Olins, W. (1999) Trading identities: Why countries and companies are taking each other’s’ roles, London, The Foreign Policy Centre.
- Olins, W. (2003). On brand. London, Thames and Hudson.
- Olins, W. (2008), The brand handbook, London, Thames and Hudson.
- Padurariu, C. (2015, June 12), “Cum n-au mâncat est-europenii lebedele reginei la Londra. Istoria unui fals jurnalistic grosolan, produs în 2003 de tabloidul britanic The Sun”. Retrieved from adevarul.ro/locale/iasi/mitul-est-europenilor-mancat-lebedele-reginei-londra-istoria-unui-fals-jurnalistic-grosolan-produs-2003-tabloidul-britanic-the-sun-1_5579981ecfbe376e352e838e/index.html.
- Pascu, R. (2009, August 6), “’The Land of Choice’ pe ecrane….”. Retrieved from razvanpascu.ro/2009/08/06/the-land-of-choice-pe-ecran.
- Romania Insider (2010, July 29), “Romania launches “Explore the Carpathian garden” slogan, public doubts logo uniqueness”. Retrieved from www.romania-insider.com/romania-launches-tourism-campaign-under-explore-the-carpathian-garden-slogan.
- Surcel, V. (2006, December), “Bibliofilie scumpa – o carte cat un munte de bani”. Retrieved from jurnalul.ro/special-jurnalul/bibliofilie-scumpa-o-carte-catun-munte-de-bani-6628.html.
- Sepi, A. (2013, October), “Nation branding: The case of Romania”. Retrieved from www.culturaldiplomacy.org/pdf/case-studies/Andreea_Sepi_-_Nation_Branding_-_The_Case_of_Romania.pdf.
- Sorin, C. (2015, September 10), “Neagu Djuvara: 99 de ganduri si obsesii”. Retrieved from www.qmagazine.ro/neagu-djuvara-99-de-ganduri-%C5%9Fiobsesii_271177.html.
- Stan, E. (2013, February 27), “Elena Udrea a produs cea mai scumpă frunză din lume. Realizarea şi promovarea brandului turistic au costat peste 20 de milioane de euro”. Retrieved from jurnalul.ro/special-jurnalul/anchete/ceamai-scumpa-frunza-din-lume-realizarea-si-promovarea-brandului-turistic-au-costat-peste-20-de-milioane-de-euro-637896.html.
- Verdery, K. (1991), National ideology under Socialism: Identity and cultural politics in Ceausescu’s Romania. Berkeley: University of California Press.