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The impact of nation branding campaigns on country image. Case Study: Romania Cover

The impact of nation branding campaigns on country image. Case Study: Romania

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By: Anca-Georgiana Andrei  
Open Access
|Aug 2017
Authors

Authors

Anca-Georgiana Andrei

anca.georgiana.andrei@gmail.com

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/mmcks-2017-0014 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 222 - 236
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
nation branding,
country image,
nation branding campaign,
globalization,
comparative analysis,
SWOT
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Anca-Georgiana Andrei, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 2 (June 2017)
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