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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar Cover

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By:   
Open Access
|Aug 2017
Authors

Authors

Cornelia Zeineddine

cornelia.zeineddine12@gmail.com

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/mmcks-2017-0013 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 208 - 221
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
nation branding,
place branding,
strategy,
growth,
Middle East
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Business and economics,
Business management,
Marketing, sales, customer relations,
Business and economics,
Business management,
Entrepreneurship,
Business and economics,
Business management,
Business development, change management, cooperation

© 2017 Cornelia Zeineddine, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 2 (June 2017)
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