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Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar Cover

Employing nation branding in the Middle East - United Arab Emirates (UAE) and Qatar

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By:   
Open Access
|Aug 2017
Authors

Authors

Cornelia Zeineddine

cornelia.zeineddine12@gmail.com

The Bucharest University of Economic Studies, Bucharest, Romania
DOI: https://doi.org/10.1515/mmcks-2017-0013 | Journal eISSN: 2069-8887 (formerly 1842-0206) | Journal ISSN: 1842-0206
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Language: English
Page range: 208 - 221
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Keywords:
nation branding,
place branding,
strategy,
growth,
Middle East
Related subjects:
Business and economics,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Cornelia Zeineddine, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 12 (2017): Issue 2 (June 2017)
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