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Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication Cover

Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication

Open Access
|Aug 2017

References

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DOI: https://doi.org/10.1515/mmcks-2017-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 189 - 207
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2017 Lukáš Copuš, Karol Čarnogurský, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.