Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication Cover

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Intercultural marketing: Culture and its influence on the efficiency of Facebook marketing communication

Management & Marketing

Volume 12 (2017): Issue 2 (June 2017)

By: Lukáš Copuš and Karol Čarnogurský

Open Access

|Aug 2017

DOI: https://doi.org/10.1515/mmcks-2017-0012 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206

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Language: English

Page range: 189 - 207

Published on: Aug 22, 2017

Published by: Society for Business Excellence

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

intercultural marketing,

national culture,

cultural forms,

Related subjects:

Business and economics,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business development, change management, cooperation,

Entrepreneurship

© 2017 Lukáš Copuš, Karol Čarnogurský, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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