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Moral character effects in endorser perception Cover

Moral character effects in endorser perception

By: Joseph W. Chang  
Open Access
|Aug 2017

References

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DOI: https://doi.org/10.1515/mmcks-2017-0011 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
Language: English
Page range: 171 - 188
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2017 Joseph W. Chang, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.