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Moral character effects in endorser perception Cover

Moral character effects in endorser perception

Management & Marketing
Volume 12 (2017): Issue 2 (June 2017)
By: Joseph W. Chang  
Open Access
|Aug 2017

Authors

Joseph W. Chang

joseph.chang@umassd.edu

University of Massachusetts, Dartmouth, United States of America
DOI: https://doi.org/10.1515/mmcks-2017-0011 | Journal eISSN: 2069-8887 | Journal ISSN: 1842-0206
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Language: English
Page range: 171 - 188
Published on: Aug 22, 2017
Published by: Society for Business Excellence
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
dispositional tendency,
innate moral intuition,
self-location,
moral character,
warmth,
celebrity endorser,
brand evaluation
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance,
Marketing, sales, customer relations,
Business development, change management, cooperation,
Entrepreneurship

© 2017 Joseph W. Chang, published by Society for Business Excellence
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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